A systemic perspective of market orientation as a co-producer of desired business outcomes

Date
1999
Authors
Loubser, S. S
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Dissertation (D. Phil.) -- University of Stellenbosch, 1999.
Full text to be digitised and attached to bibliographic record.
Keywords
Marketing research, Customer relations, Organizational behavior, Dissertations -- Business management
Citation