The influence of trade characters on the recognition, recall and preferences of Generation Z consumers

Date
2010
Authors
Human D
Pheiffer C
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
Keywords
Citation