The effect of the level of fear appeal on attitude and behavioral intention: Investigating anti-drunken driving advertising

Date
2008
Authors
De Villiers EN
Terblanche-Smit M
Terblanche NS
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Description
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Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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URI
http://hdl.handle.net/10019.1/42669
Collections
2008 - Research Outputs