Condensing consumer's consideration set to enhance the predictive ability of attitudinal measures in branding research

Date
2011
Authors
Hofmeyr JH
Terblanche NS
Boshoff C
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Description
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Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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URI
http://hdl.handle.net/10019.1/42260
Collections
2011 - Research Outputs