The effect of fear level appeal in anti-drunken driving advertising: Influence of home language on energy and tension arousal

Date
2009
Authors
Viljoen E
Terblanche-Smit M
Terblanche NS
Journal Title
Journal ISSN
Volume Title
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Abstract
Description
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Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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URI
http://hdl.handle.net/10019.1/42047
Collections
2009 - Research Outputs