Planning and strategising during turbulence

Files
hichert_planning_2009.pdf(371.01 KB)
Date
2009-07
Authors
Hichert, Tanja N.
Journal Title
Journal ISSN
Volume Title
Publisher
Strategy Insights: Corporate Environment
Abstract
The business landscape (organisations’ contextual environment) is characterised by turbulence which describes conditions which are uncertain, complex and volatile. Standard forecasting and planning tools as well as standard winning strategies are inadequate in these conditions. Scenario planning and collaborative value-building strategies are described as alternatives.
Description
The original publication is available at http://www.hichert.co.za/planning-and-strategising-during-turbulance/
Keywords
Business planning, Strategic planning, Business forecasting
Citation
Hichert, T. N. 2009. Planning and strategising during turbulence. Strategy Insights: Corporate Environment, 7(2).
URI
http://hdl.handle.net/10019.1/40920
Collections
Research Articles (University of Stellenbosch Business School)