Different racial perceptions in social marketing: The role of fear and efficacy in HIV/Aids communication

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dc.contributor.authorTerblanche-Smit M
dc.contributor.authorTerblanche NS
dc.date.accessioned2012-08-10T15:07:08Z
dc.date.available2012-08-10T15:07:08Z
dc.date.issued2009
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/38869
dc.titleDifferent racial perceptions in social marketing: The role of fear and efficacy in HIV/Aids communication
dc.typeProceedings International
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