Condensing consumer's consideration set to enhance the predictive ability of attitudinal measures in branding research
dc.contributor.author | Hofmeyr JH | |
dc.contributor.author | Terblanche NS | |
dc.contributor.author | Boshoff C | |
dc.date.accessioned | 2012-08-10T19:09:32Z | |
dc.date.available | 2012-08-10T19:09:32Z | |
dc.date.issued | 2011 | |
dc.description | Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za | |
dc.description | Ekonomiese En Bestuurswetenskappe | |
dc.description | Ondernemingsbestuur | |
dc.identifier.uri | http://hdl.handle.net/10019.1/42260 | |
dc.title | Condensing consumer's consideration set to enhance the predictive ability of attitudinal measures in branding research | |
dc.type | Proceedings International |