The theory and practice of word-of-mouth: Is what we see and hear the same thing?

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dc.contributor.authorTerblanche NS
dc.date.accessioned2013-07-03T08:31:35Z
dc.date.available2013-07-03T08:31:35Z
dc.date.issued2012
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.identifier.urihttp://hdl.handle.net/10019.1/83118
dc.publisherKorean Scholars of Marketing Science
dc.titleThe theory and practice of word-of-mouth: Is what we see and hear the same thing?
dc.typeProceedings International
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