An engineering approach to an integrated value proposition design framework

Van der Merwe, Carmen ; Van Rensburg, Antonie ; Schutte, Cornelius S. L. (2015)

CITATION: Van Der Merwe, C., Van Rensburg, A. & Schutte, C. S. L. 2015. An engineering approach to an integrated value proposition design framework. South African Journal of Industrial Engineering, 26(1):59-74, doi:10.7166/26-1-998.

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Numerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-centric view to a customer-centric view, through the use of good engineering practices as found in the systems engineering discipline. Combining this with methods and tools such as the Refined Kano model, Blue Ocean strategy, and the Generalised Bass model enables the organisation to enhance product and service quality while reducing the time-to-market for new value proposition launches.

Die bestuur van produkte se lewensiklusse kan vele probleme veroorsaak wat gepaard gaan met die kwaliteit van produkte en die verlengde tydperk om produkte in ‘n mark vry te stel. Hierdie artikel stel ’n geïntegreerde waarde-stelling raamwerk voor wat die fokus van die produk lewensiklus bestuursproses skuif van ’n produk-gesentreerde fokus na ’n kliënt-gesentreerde fokus, deur gebruik te maak van goeie ingenieurs praktyke soos gevind in die stelselsingenieurswese dissipline. Die raamwerk kombineer stelselingenieurswese praktyke met metodes soos die ‘Refined Kano’ model, die ‘Blue Ocean’ strategie en die ‘Generalised Bass’ model. Daardeur stel die raamwerk die organisasie in staat om hulle produkte en dienste se kwaliteit te verbeter, en terselfde tyd die produk vrystellings tydperk te verkort.

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