ITEM VIEW

Apparel shopping behaviour. Part 2, Conceptual theoretical model, market segments, profiles and implications

dc.contributor.authorDu Preez, Ronelen_ZA
dc.contributor.authorVisser, Elizabeth M.en_ZA
dc.date.accessioned2015-07-24T09:25:18Z
dc.date.available2015-07-24T09:25:18Z
dc.date.issued2003-10
dc.identifier.citationDu Preez, R. & Visser, E. M. 2003. Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications. SA Journal of Industrial Psychology, 29(3):15-20, doi: 10.4102/sajip.v29i3.112.en_ZA
dc.identifier.issn2071-0768 (online)en_ZA
dc.identifier.issn0258-5200 (print)en_ZA
dc.identifier.otherdoi: 10.4102/sajip.v29i3.112en_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/97305
dc.descriptionCITATION: Du Preez, R. & Visser, E.M. 2003. Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications. SA Journal of Industrial Psychology, 29(3):15-20, doi: 10.4102/sajip.v29i3.112.en_ZA
dc.descriptionThe original publication is available at http://www.sajip.co.za/index.php/sajip/article/view/112en_ZA
dc.description.abstractThis article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research.en_ZA
dc.description.abstractHierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word uitgelig. ’n Nuwe konseptuele model word voorgestel en aanbevelings vir verdere navorsing word gemaak.af_ZA
dc.description.urihttp://www.sajip.co.za/index.php/sajip/article/view/112en_ZA
dc.format.extentpage 15-20
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS Publishingen_ZA
dc.subjectClothing trade -- South Africaen_ZA
dc.subjectConsumers' preferences -- South Africaen_ZA
dc.subjectConsumer behavior -- South Africaen_ZA
dc.titleApparel shopping behaviour. Part 2, Conceptual theoretical model, market segments, profiles and implicationsen_ZA
dc.typeArticleen_ZA
dc.description.versionPublishers' versionen_ZA
dc.rights.holderAuthors retain copyrighten_ZA


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

ITEM VIEW