Store image : toward a conceptual model. Part 1

Du Preez, Ronel ; Visser, Elizabeth ; Janse Van Noordwyk, Hester (2008-10)

CITATION: Du Preez, R. & Visser, E.M. & Janse van Noordwyk, H.S. 2008. Store image: toward a conceptual model. Part 1. SA Journal of Industrial Psychology, 34(2): 50-58, doi: 10.4102/sajip.v34i2.721.

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The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.

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