The efficacy of participatory communication training in farming communities : the case of Valley FM in the Cape Winelands District Region
Thesis (MPhil)--Stellenbosch University, 2014.
ENGLISH ABSTRACT: Global economic conditions are forcing donor and development agencies to reduce aid to developing countries and communities. This reduction is resulting in less developmental programmes for disadvantaged communities. To ensure that developmental programmes are implemented successfully and cost effectively, implementing agents will have to ensure that they improve their developmental communication. It is also becoming important that those who are to benefit from developmental programmes convey or identify exactly what their needs are. There should be very little speculation from development agencies about what the needs of the disadvantaged are. It is becoming necessary to review current developmental tools, methods and systems, and also to explore what other measures can be applied to ensure that speculation or time and money wasting exercises are eliminated. This study attempts to look at two things that will influence effective development communication. The first is to examine if community radio is still as an efficient developmental communication tool as perhaps two decades ago. Secondly, it looks at the possibility to tailor-make information for those who need develop, especially in the context of evolving technology.