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Cyber-positioning: Bestselling authors� online communicated brand personalities

dc.contributor.authorBal A
dc.contributor.authorMills A
dc.contributor.authorChakrabarti R
dc.contributor.authorTerblanche NS
dc.contributor.authorOpoku R
dc.date.accessioned2013-07-03T08:31:35Z
dc.date.available2013-07-03T08:31:35Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/10019.1/83119
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.publisherAcademy of Marketing Science
dc.titleCyber-positioning: Bestselling authors� online communicated brand personalities
dc.typeProceedings International


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