Cyber-positioning: Bestselling authors� online communicated brand personalities

Bal A ; Mills A ; Chakrabarti R ; Terblanche NS ; Opoku R (2012)

Ekonomiese En Bestuurswetenskappe

Ondernemingsbestuur

Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za

Proceedings International

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/83119

This item appears in the following collections: