The theory and practice of word-of-mouth: Is what we see and hear the same thing?
Date
2012
Authors
Terblanche NS
Journal Title
Journal ISSN
Volume Title
Publisher
Korean Scholars of Marketing Science
Abstract
Description
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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Ondernemingsbestuur
Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za