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Managing customer experience using data analytics in a partnering venture
(South African Institute for Industrial Engineering, 2018)
Today’s technologies are changing the physical, digital and biological worlds. This change impacts the economy and how industries operate. In the light of this, we ask how these changes can be incorporated into customer ...
Development of a data analystics-driven system for instant, temporary personalised discount offers
(South African Institute for Industrial Engineering, 2018)
The innovation of targeting customers with personalised discount offers has been incorporated into business strategies in order to ensure a competitive advantage amongst peers along with ensuring customer experience. In ...