Now showing items 1-2 of 2
Alignment of a functional innovation strategy
(Stellenbosch : Stellenbosch University, Department of Industrial Engineering, 2011-09)
For a strategy to be successful it first needs to be the correct strategy then it needs to be aligned with the business values, structures, capabilities and other strategies and finally it needs to be executed . This ...
Development of a data analystics-driven system for instant, temporary personalised discount offers
(South African Institute for Industrial Engineering, 2018)
The innovation of targeting customers with personalised discount offers has been incorporated into business strategies in order to ensure a competitive advantage amongst peers along with ensuring customer experience. In ...