Now showing items 1-3 of 3
The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt
(Stellenbosch : Stellenbosch University, 2002-12)
ENGLISH ABSTRACT: Sponsorship marketing, as part of the integrated marketing communication programme, is a relatively new field of application. There is still a lack of research in many areas of this field, especially ...
Determining a method to measure the capital intensity for enterprises listed in the industrial sector of the Johannesburg Stock Exchange for the period 1989 to 1996
(Stellenbosch : Stellenbosch University, 2001-04)
ENGLISH ABSTRACT: A definite need exists for a measure which can be used to determine the degree of capital intensity of an enterprise. One of the main reasons why it is important to determine if an enterprise is capital ...
Economic value added (EVA) : the essence to creating real wealth?
(Stellenbosch : Stellenbosch University, 1999-11)
ENGLISH ABSTRACT: Basic corporate finance and microeconomic theory indicate that the primary financial directive of any firm ought to be to maximise the wealth of the shareholders. This objective benefits all stakeholders ...