Now showing items 1-2 of 2
The management of long-term marketing relationships in business-to-business financial services
(Stellenbosch : Stellenbosch University, 2008-12)
Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses ...
Cellphone banking adoption and continuance of use in an internet banking context : a study of consumers'cross-channel cognitive evaluations
(Stellenbosch : Stellenbosch University, 2013-03)
ENGLISH ABSTRACT: The convergence of the Internet, wireless technologies, and mobile devices has led to the development of a new paradigm of transacting, namely, mobile commerce. Because banking activities are easily ...