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New service development strategy and process: considering concepts from financial sector in an analysis of the hospitality sector in Kenya

Oduori, Fredrick Nyongesa (Stellenbosch : Stellenbosch University, 2017-03)

ENGLISH SUMMARY : The purpose of the study was to build rather than test the underlying theory of new service development (NSD). The literature study was expanded by an empirical research on NSD strategy and process in the ...