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The relationship between self-concept, self-efficacy, emotional state, weight perception and food choice : implications for marketers based on a Generation Y sample

Janse van Rensburg, Louise (Stellenbosch : University of Stellenbosch, 2011-03)

ENGLISH ABSTRACT: Numerous individuals daily partake in injurious consumption, such as excessive or unhealthy food choices. Individuals’ incorrect food choices can have a negative effect on their weight, health and general ...