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The use of marketing communication tools in less developed countries with specific reference to the Eritrean manufacturing industry

Tesfamariam, Tsegazeab Bereketeab (Stellenbosch : Stellenbosch University, 2005-12)

ENGLISH SUMMARY : Marketing communications, the "promotions" component of the marketing mix, is a systematic relationship between a business and its market. Its importance in the over all business success has increased ...