Integrity and vulnerability as building blocks of perceived moral character and leader profile attractiveness

Prinsloo, Jantes ; De Klerk, Mias (J. J.) (2020)

CITATION: Prinsloo, J. & De Klerk, J. J. 2020. Integrity and vulnerability as building blocks of perceived moral character and leader profile attractiveness. African Journal of Business Ethics, 14(1):1-22, doi:10.15249/14-1-259.

The original publication is available at http://ajobe.journals.ac.za

Article

Integrity is often regarded as cardinal to moral character and thus a desirable leadership attribute. However, integrity that is not moderated through an adjunctive virtue such as vulnerability can produce leaders who are self-righteous. Through a vignette experiment, the contribution of integrity and vulnerability towards the perception of moral character and the attractiveness of a leader’s behavioural profile was assessed. Results confirm that integrity contributes even more strongly to both perceived moral character and attractiveness of a leader’s behavioural profile when combined with vulnerability. The findings provide new insights into integrity and vulnerability as adjunctive virtues and building blocks of perceived moral character and ethical leadership attractiveness.

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