Even though health campaign designers are advised to specifically focus on triggering conversations between people about health issues, there is still a lot unknown about what aspects of a conversation may contribute to ...

Three previous studies into presenting a protagonist in a story as more or less sympathetic have not provided a clear picture of the effects that the portrayal of the protagonist may have on transportation, and via ...

ENGLISH ABSTRACT: Recent studies suggest that health-related fotonovelas—booklets that portray a dramatic story using photographs and captions—may be effective health communication tools, especially for readers with a low ...