Creation and appropriation of socio-environmental value in coopetition
CITATION: Volschenk, J., Ungerer, M. & Smit, E. v. d. M. 2016. Creation and appropriation of socio-environmental value in coopetition. Industrial Marketing Management, 57:109-118, doi:10.1016/j.indmarman.2016.05.026.
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ENGLISH SUMMARY : Although much has been written about value in coopetition initiatives, the dynamics of value creation and appropriation remain poorly articulated. This paper explores the types of value and the dynamics of value creation and appropriation when competitors cooperate. The research provides some suggestions towards semantic clarity and introduces new dimensions to the existing value creation and appropriation literature. We also present the Coopetition Value Matrix (CVM), an expanded typology that aids in the understanding of value dynamics in coopetition. Constructing the CVM required the incorporation of stakeholder theory and the concept of socio-environmental value, two aspects that are under-explored in coopetition research. We applied the CVM to a case of environmental coopetition in the South African wine industry, which provided us with empirical illustrations of the dynamic interaction of different types of value.