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Towards understanding the initial adoption of online retail stores in a low internet penetration context : an exploratory work in Ghana

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Pilik, Michal; Botha, Elsamari; Osakwe, Christian Nedu (MDPI, 2020-01-23)

ENGLISH ABSTRACT: Online shopping has become increasingly popular in the past two decades. Yet, despite its popularity, the use of online stores on the African continent pales in comparison to other parts of the world. ...