Doctoral Degrees (Visual Arts)

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Browsing Doctoral Degrees (Visual Arts) by Subject "Appropriation, Cultural -- South Africa"

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    Africa-Lite: cultural appropriation and commodification of historic blackness in post-apartheid fabric and décor design
    (Stellenbosch : Stellenbosch University, 2019-04) Conradie, Annemi; Van Robbroeck, Lize; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts.
    ENGLISH ABSTRACT: Over the past few years, cultural appropriation has gained a degree of notoriety as a buzzword, after emerging into the wider public arena from academic, legal and political discourses. Internationally and in South Africa, debates arise predominantly around cases where historically asymmetric power relations are symbolically or materially re-enacted when dominant groups appropriate from economic or political minorities. This study examines the appropriation of colonial images of black individuals and bodies for commodification in twenty-first century South African décor and fabric design. A prominent trend in post-apartheid visual design, the re-purposing and commodification of archival photographs, and its circulation within local and global image economies and design markets demand further research and comprehensive theorising. I investigate the various aesthetic and discursive devices through which images of black bodies from South Africa’s pre-democratic past - including images of suffering, trauma and revolution - are assimilated for consumption and display within retail, leisure and domestic spheres. I use the notion of ‘subject appropriation’ to account for this form of appropriation, and to investigate the affiliation that indigenous groups claim with archival images in cases of objections to cultural appropriation, as well as where such groups deploy archival images for their own self-fashioning. In proposing a critical humanist and black existentialist approach to cultural appropriation, I suggest rethinking colonial representations as sites central to postcolonial ‘communities of practice’ in ongoing struggle for recognition, restitution and liberation.