Masters Degrees (Journalism)

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Browsing Masters Degrees (Journalism) by Subject "Afrikaans newspapers -- South Africa -- Western Cape -- Evaluation"

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    Die oorlewing van 'n Afrikaanse koerant in 'n veeltalige omgewing, met spesifieke verwysing na Die Burger (Wes-Kaap)
    (Stellenbosch : Stellenbosch University, 2003-04) Louw, Barend Jordaan; Rabe, Lizette; Stellenbosch University. Faculty of Arts and Social Sciences. Department of Journalism.
    ENGLISH ABSTRACT: The purpose of this study is primarily an examination of the effect of multilingualism on Afrikaans newspapers, with specific reference to Die Burger (Western Cape). The study also looks at the origin and development of South Africa's multilingual dispensation, the effect of this on South Africa's press history, the newspaper market in South Africa, how newspapers position themselves in this multilingual market, an outline of Die Burger's potential and real market in the Western Cape, how Die Burger positions itself in this market, the challenges and effect of multilingualism on Die Burger's market, ways in which Die Burger handles this impact, and possible shortcomings in the handling thereof. The study further examines the effect of multilingualism on the financial and operating management of newspapers, strategies for survival in a multilingual market, the possible shortcomings of these strategies, and suggests possible solutions for these shortcomings. Through electronic media such as television, radio and the internet more and more Afrikaans speaking people are exposed to English and it is likely and possible that growing numbers of Afrikaans speaking people are able to communicate fluently in English. The possible effect of this may be that Afrikaans speaking people, Die Burger's primary market, can, with growing ease, support Die Burger's direct competition, namely English dailies. Die Burger can therefore no longer depend on language loyalty, but have to compete on level footing with English newspapers for Afrikaans readers. Because of the uniqueness of the Die Burger's market there is no generic model for survival strategies in this market. Thus this study also examines influences on the Afrikaans market such as globalisation, anglicization and the impact of the electronic media on language preference and ability. The study also examines the specific challenges for Die Burger, especially in terms of not losing it's current readers, and secondly to survive in a market increasingly under pressure from multilingualism.