Department of Information Science
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- ItemInformation orientation of a public organisation : a qualitative case study of the information orientation in the Department of International Relations and Cooperation(Stellenbosch : Stellenbosch University, 2013-03) Tshirado, Nkhumbudzeni Maskew; Botha, Daniel F.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Information Science.ENGLISH ABSTRACT: In the New Information Economy, government institutions must reorganise themselves to leverage their resources for sustainable growth and to compete in the global market place. According to some authors, successful organisations tend to be those that rely on their ability to innovate, use information constructively and leverage employee competencies to create sustainable growth rather than focusing on buildings and machines. In this research, the effective use of an Information Orientation Strategy for the improvement of service delivery in the South African government departments and in the Department of International Relations and Cooperation in particular, will be investigated. Some private organisations and a few public organisations have learned to use information effectively to achieve higher business performance. However, a sizeable number of public organisations are still operating within the paradigm of the old economy. The latter organisations, through their leadership, must learn to ensure that information is used to compete effectively throughout the organisation. They must start to collect information about the activities of their: competitors, clients and alliance partners in order to improve services, grow partnerships, and to respond to clients and customers in a more intelligent and speedier manner. The change in the effective use of information in an organisation starts at the top - that is, with the mindset and attitude of senior management. They need to start viewing information as a valuable resource which through interaction with information capabilities, form an information orientation (IO), which can predict and improve business performance. In order to attain a mature IO, an organisation must concurrently improve all the dimensions of the IO paradigm, namely: information management practices, information technology practices and information behaviours and values. The drive to a mature IO must be people-centred, to ensure that such people are predisposed to a culture of proactive use of information and sharing. This requires leadership to: develop corporate information values and behavioural norms; demonstrate such information behaviours in conducting their duties; provide competency training for improving skills and knowledge and link the two to performance management; introduce incentives and monetary and non-monetary rewards to reinforce the new values. This, in turn, will pave the way for the implementation of good information management practices and the use of information technology to support new initiatives. An organisation, by following this path, will be able to attain a higher IO and from this, an improved level of business performance such as: a superior organisational image and reputation, better service innovation, superior financial performance and greater business/service growth. The transition to the IO paradigm must commence with leadership providing an overarching information strategy to map out how the organisation intends to create value from its information-based assets. In the process of developing an information strategy, senior management must, amongst other aspects, evaluate the organisation’s strategic and capability mix, review the relationships between the strategic priorities and information capabilities, and determine how they will replace some of the traditional/outdated organisation capabilities and to implement an informationcapabilities maximisation effect. Most importantly, it must set the agenda for action and ensure its implementation and renewal. Information, as an important resource for an organisation, requires a strategy of its own. It is no longer feasible in the New Information Economy to manage successfully without a fully integrated information strategy on how an organisation will generate value from its information assets.