Browsing by Author "You, YoungKwang"
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- ItemThe rhetoric of persuasion in preaching : a homiletical investigation within a South Korean context(Stellenbosch : Stellenbosch University, 2018-03) You, YoungKwang; Cilliers, Johan; Stellenbosch University. Faculty of Theology. Dept. of Practical Theology and Missiology.ENGLISH ABSTRACT: The purpose of preaching is to elicit transformation in the lives of its listeners. Today, however, in the lives of millions of people who hear sermons in South Korea, changes do not seem to happen. The reason is that people are not persuaded through preaching. In this thesis, I examined the persuasion that takes place in preaching. In particular, I described the ethos, pathos, and logos that Aristotle distinguished in ancient rhetoric, in connection with the voices defined by Cilliers. Here, ethos means preacher. Pathos is about the audience, and the logos describe the Bible. The Holy Spirit unites each of these elements into one voice. In this sense, the hypotheses of this study are as follows: 1) Preaching is persuasive communication in that it causes changes in the life of the audience. 2) There is little influence of the rhetoric of persuasion in Korean churches. 3) If persuasion occurs in preaching, the lives of congregants will be transformed. In chapter two, I stated what is happening in Korean churches. As mentioned above, elements of persuasion are classified as ethos (preacher), pathos (audience), and logos (Bible), and I examined the problems that arise among each of these elements. In chapter three, I examined the persuasion theories that are covered in general discipline, before analyzing the reality theologically. The contents are as follows: 1) The basic definition of persuasion. 2) The process of persuasion. 3) Attitude change as the effect of persuasion. Based on Hovland’s theory, I understood persuasion as a whole process, and then examined each component as the passage through which the message passed. In chapter four, the persuasion theories studied in general studies were applied in the sermon process. The sermon is also a process of communication, including the speaker and the listener. So I could apply a lot of norms from the general theory of communication to the sermon process. In other words, I examined persuasion in the sermon by understanding the sender of the message as the preacher, the recipient as the audience, and the message as the Bible. Cilliers’ concepts of voices were especially used to examine each component. In chapter five, I summarized and concluded this thesis. I also pointed out that the Korean church did not play a role in the corrupted Korean society because the pulpit of Korean churches has lost its power and persuasion is not occurring anymore. As the result, Christians cannot play the role of light and salt. If persuasion occurs in Korean churches and the lives of the audience change, the Korean churches will be restored again.