Browsing by Author "Mwombeki, Gaspardus"
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- ItemStrategic maneuvering in the 2015 tanzanian presidential election campaign speeches: a pragma-dialectical perspective(Stellenbosch : Stellenbosch University, 2019-04) Mwombeki, Gaspardus; Visser, Marianna W.; Stellenbosch University. Faculty of Arts and Social Science. Dept. of African Languages.ENGLISH ABSTRACT: The study investigates strategic maneuvering in the 2015 Tanzanian presidential campaign speeches of Chama Cha Mapinduzi (CCM) and Chama cha Demokrasia na Maendeleo (CHADEMA)/Umoja wa Katiba ya Wananchi (UKAWA) in the Extended pragma-dialectical theory of argumentation. The study employs the Extended pragma-dialectical theory of argumentation to analyse two inaugural speeches conducted in Kiswahili language. It also analyses a part of the CCM closing campaign, that is, a response to some argumentations of the CHADEMA/UKAWA. The study evaluates argumentation structures, argument schemes, presentational devices, successful observation of rules, identification of derailments of rules, and effectiveness and reasonableness in argumentative discourse as objectives of the study. The data were collected from the Tanzania Broadcasting Corporation (TBC) and from other online sources. The audio-visual speeches were transcribed and translated from Kiswahili into English. The findings of the study reveal that the complex argumentation structure dominates the rest of the argumentation structures in the speeches. Secondly, in the perspective of Pragma-dialects, the findings indicate that the three argumentation schemes namely causal relation argumentation scheme, symptomatic argumentation schemes and argumentation by analogy are employed in the speeches. More importantly, the pragmatic and majority argumentation is the prototypical argumentative pattern in the 2015 Tanzanian presidential election campaign speeches. Thirdly, findings manifest that the three aspects of strategic maneuvering namely the topical potential, audience demand, and presentational devices, are employed accordingly. Features of persuasion mainly reflected in the study include appealing to liberal and conservative presumptions, commemorating Mwalimu Nyerere and other leaders during the time of independence. The fourth finding from the study demonstrates that critical discussion rules frequently observed are the the standpoint rule, the argument scheme rule, the relevance rule, and the freedom rule. The fifth finding from the study reavel that cmpaigners frequently violate the language rule. The findings indicate that different presentational devices and criteria for reasonableness are employed, to a large extent, in presidential campaign speeches. The study recommends further investigations in the presidential campaign speeches in Kenya where Kiswahili perhaps is not used as language of independence and unity. Furthermore, an investigation into sermon speeches in other African languages in Tanzania would give insights on how the delicate balance in maintained in the Extended pragma-dialectical perspective. The study can be extended to investigating strategic maneuvering in presidential campaign speeches by merging monological speeches in dialectical profiles.