Browsing by Author "Mapheleba, Andiswa"

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    Consumer sensory perception of South African Chenin blanc wine
    (Stellenbosch : Stellenbosch University, 2018-03) Mapheleba, Andiswa; Nieuwoudt, Helene; Muller, Nina; Pentz, Chris; Oertle, Ivan; Stellenbosch University. Faculty of AgriSciences. Dept. of Viticulture and Oenology. Institute for Wine Biotechnology.
    ENGLISH ABSTRACT: In the food and beverage industries, the understanding of consumer behaviour and the sensory characteristics of products are important to producers as they aid in the implementation of communication and marketing strategies. South African Chenin blanc is a white wine variety that is characterised by diverse sensory profiles, an attribute that is considered as a strength of the variety from a technical wine production perspective. Accordingly, the wine industry has become highly interested in gaining knowledge about the perceptions of consumers regarding Chenin blanc styles in particular. The main aim of this study was to investigate the sensory and overall perceptions of Chenin blanc wine among South African consumers. Sensory analysis was conducted on three different Chenin style wines, namely fresh, complex unwooded and complex wooded wines using descriptive analysis (DA) with a trained panel. Among consumers, free listing and CATA were carried out to explore their sensory perceptions through encouraging them to freely describe their tasting experience and the selection of the perceived of aroma attributes obtained from DA. Thereafter, an exploratory study with the aid of a survey questionnaire was conducted to obtain insights of the consumers’ consumption, purchase behaviour and general perceptions about Chenin blanc wine.. Industry professionals from different disciplines of the wine industry, participated in the study by providing their viewpoints on aspects regarding the position of Chenin blanc in the SA wine industry through a self-completed questionnaire. The sensory attributes that were mostly provided by the consumers in free listing were fruit, citrus, tropical, honey, wood, earthy, nutty and fresh. A significantly lower number of attributes was perceived by consumers with CATA. The important non-sensory attributes listed by the consumers included their emotions, context of usage (occasion) and pleasure. They generally displayed an inclination towards buying wines with simple sensory label descriptors. According to the industry professionals, wine labelling and initiatives by the SA wine industry should be simple and relatable. Furthermore, Chenin blanc would highly benefit from cultivar-specific shows, due to its wide wine style spectrum. This study contributed towards a better understanding of the perceptions of SA wine consumers about Chenin blanc wine of the two respondent groups to aid in the understanding of the market and the wine industry, as well as their prospective roles in the future of Chenin blanc in SA.