Browsing by Author "Du Preez, R."

Now showing 1 - 7 of 7
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    Apparel shopping behaviour. Part 1, Towards the development of a conceptual theoretical model
    (AOSIS Open Journal, 2003-10) Du Preez, R.
    Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing apparel shopping behaviour in a multicultural consumer society. Variables were presented as market dominated, consumer dominated, and/or market and consumer interaction variables. Retailers, marketers, educators, researchers and students could benefit from the proposed model and recommendations are made in this regard. Part 2 reports on an empirical study based on the proposed conceptual theoretical model and discusses market segments and profiles.
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    Apparel shopping behaviour. Part 2. Conceptual theoretical model, market segments, profiles and implications
    (AOSIS OpenJournals, 2003-10) Du Preez, R.; Visser, E. M.
    ENGLISH ABSTRACT: This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research.
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    The mature female clothing shopper : profiles and shopping behaviour
    (AOSIS OpenJournal, 1996-06) Visser, E. M.; Du Preez, R.; Du Toit, J. B.
    This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unconcerned. These three cluster groups significantly differed regarding clothing involvement, clothing orientation, activities, interests, opinions, family orientation, needs and media usage. No significant differences were found among the three groups regarding evaluative criteria for clothing and clothing store attributes. Profiles of the clusters were developed, along with applicable marketing implications. Recommendations for further research are made.
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    A sample survey of computer-based training with reference to success criteria and remedial procedures
    (AOSIS OpenJournals, 2000-06) McElligott, D. L.; Du Preez, R.
    The aim of the study is to conduct an investigation into the status-quo of computer-based training (CBT) at one of the leading Life Assurance companies in South Africa. The investigation comprises the development of a generic theoretical taxonomy of successful CBT which identifies the theoretical macro and micro criteria for successful CBT and its implementation. Core differences between the ideal and actual CBT in practice are identified. Results indicate that the CBT at the company satisfies the majority of the micro and macro success criteria. A few inadequacies are identified. Recommendations are made with regards to various remedial procedures. The incorporation of the theoretical taxonomy and the remedial procedures would serve to increase the success of companies CBT and could result in a highly efficient and effective CBT programme.
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    Socio-demographic insights into South African student drinking behaviour
    (HESA, 2017) Lategan, B. W.; Du Preez, R.; Pentz, C. D.
    Hazardous and harmful drinking is on the rise among adolescents and young adults and has been classified as a major health problem. University students is a subgroup of young adults that are characterised by more frequent, and even more dangerous drinking behaviours than their non-student peers and new intervention approaches are needed to foster behavioural change. The purpose of this study is to investigate the drinking behaviour and socio-demographic profile of a cohort of South African university students and propose future research avenues to address student drinking behaviour. Ex post facto survey data was collected by means of a questionnaire including the Alcohol Use Disorder Identification Test (AUDIT) and a demographic section. Data was gathered from university students (n=474) from a single campus within South Africa. Data analysis included descriptive statistics, reliability analysis, independent sample t-tests and one-way ANOVAs. Results indicate significant differences in drinking behaviour for gender groups; age; level of disposable income; type of beverage consumed, binge drinking, level and frequency of consumption. The findings have implications for higher education management, public health authorities, and academia and provide valuable insight on the socio-demographic profile and drinking behaviour of a cohort of university students. The findings serve as a foundation for future research into the development of a persuasive communications strategy (educational and prevention campaigns) that could foster much needed behavioural change.
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    Die tipering van verbruikerslewenstyle
    (AOSIS OpenJournal, 1991-06) Du Preez, R.; Du Toit, J. B.
    The typifying of consumer lifestyles. Due to the lack of a South-African instrument to measure consumer lifestyles, a questionnaire is constructed from which lifestyle typifications can be made. This instrument is constructed with reported research as a basis, as well as new items written with the purpose of this research project in mind. In this study four lifestyle typifications are constructed namely (a) the apathetic group, (b) the artistic, socially uninvolved bookworm, (c) the politically active, socially integrated group and (d) the first-class group. Recommendations for future research are made.
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    Why students drink : a study of South African university students’ drinking behaviour
    (HESA, 2016) Du Preez, R.; Pentz, C. D.; Lategan, B. W.
    Little is known about the drinking behaviour of South African university students and education and prevention campaigns are not necessarily based on scientific research results. To change drinking behaviour, it is important to address the drinking motives, alcohol outcome expectancies, and alcohol-related behaviour that hold valence in education and prevention campaigns. The purpose of this study was to gain insight into the drinking behaviour of South African university students, and to make recommendations towards the development of persuasive communications that will address drinking motives and alcohol outcomes. The measurement instruments used in the study included the Alcohol Use Disorder Identification Test (AUDIT), the Drinking Expectancy Questionnaire Revised (DEQ-R), and the Drinking Motives Questionnaire Revised (DMQ-R). Data (n=474) were collected from university students from a single campus in South Africa. The data analyses included independent sample t-tests, ANOVA and partial least squares modelling. The results indicate that students expect an element of tension reduction and an increase in sexual interest when consuming alcohol and that they primarily drink for social and enhancement motives. The influence of positive alcohol outcome expectancies on drinking behaviour is mediated by social and enhancement motives. The study’s findings can be used by universities to develop effective education and responsible drinking programmes.