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There are a variety techniques to use
to make your reader want to read on. Below are some ideas on how you can
do that. You can use:
- Startling information
These are facts or information that
can be verified in your essay. For example it could be facts that
may be known to the reader or facts that illustrate the point you
wish to put across. If you decide to use startling information remember
to follow it with a sentence or two. 
- Anecdote/Dialogue
An anecdote simply illustrates a
point. It has to be concise and relevant to the essay.
You do not have to identify the speaker
in an anecdote but you should make it a point that the reader understands
your point. Do not use more that three exchanges between speakers
to put across that point. You could then follow this with a sentence
or two.
- Summary Information
These are a few sentences that can
effectively lead the reader to your thesis. The rule with this is
that each one of these sentences should become gradually more specific
until reaching your thesis.
- A quotation
You could also start your essay with
a strong and interesting quotation.
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