The development of a measurement instrument to measure the quality of internet investor relations
Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS
Abstract
The purpose of this study was to develop a measurement instrument to measure the quality of Internet investor relations (IIR). This study will aid future research to examine IIR and provide guidance to
companies in the development of an IIR strategy. The development of the instrument was based on best practice guidelines issued by the Investor Relations Society, an extensive literature review and a pilot study. The result was a measurement instrument that consists of 346 attributes.
Quality is assessed by measuring content as widely as possible, by including attributes to measure the accessibility, navigation and timeliness of information, and by allowing for the measurement of attributes as being partially available based on breadth, usability and timeliness considerations. The reliability and validity of the measurement instrument was confirmed on the basis of the measurement results of a sample of 85 JSE-listed companies.
Description
CITATION: Nel, G. F. & Brummer, L. M. 2016. The development of a measurement instrument to measure the quality of internet investor relations. South African Journal of Business Management, 47(4):a71, doi:10.4102/sajbm.v47i4.71.
The original publication is available at https://sajbm.org
The original publication is available at https://sajbm.org
Keywords
Corporations -- Investor relations
Citation
Nel, G. F. & Brummer, L. M. 2016. The development of a measurement instrument to measure the quality of internet investor relations. South African Journal of Business Management, 47(4):a71, doi:10.4102/sajbm.v47i4.71.