Die institusionele beeld en die impak daarvan op die kommunikasie binne die Universiteit van Stellenbosch

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dc.contributor.advisorDe Stadler, L. G.
dc.contributor.authorPienaar, Margueriteen_ZA
dc.contributor.otherUniversity of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Afrikaans and Dutch.
dc.date.accessioned2007-11-09T06:38:52Zen_ZA
dc.date.accessioned2010-06-01T08:39:02Z
dc.date.available2007-11-09T06:38:52Zen_ZA
dc.date.available2010-06-01T08:39:02Z
dc.date.issued2007-03en_ZA
dc.descriptionThesis (MPhil (Afrikaans and Dutch. Document Analysis))--University of Stellenbosch, 2007.
dc.description.abstractIn this study, research has been done on the institutional image of the Stellenbosch University (SU). The impact of the true and desired image on the written communication of the SU has been researched to determine how much influence the US can have on the forming of the institutional image and how it can be improved to correlate more with the desired image of the SU. The focus was, more specifically, on the written communication of the Registrar’s division of the SU and their institutional documents. The institutional image was tested by means of questionnaires filled in by the students of the SU. The groups have been selected in accordance with the population profile of the SU to be statistically representitave of the true population studying at the SU.en_ZA
dc.format.extent419048 bytesen_ZA
dc.format.mimetypeapplication/pdfen_ZA
dc.identifier.urihttp://hdl.handle.net/10019.1/2023
dc.language.isoafen_ZA
dc.publisherStellenbosch : University of Stellenbosch
dc.rights.holderUniversity of Stellenbosch
dc.subjectUniversity of Stellenbosch -- Public opinionen
dc.subjectWritten communication -- Stellenboschen
dc.subjectUniversities and colleges -- Public relations -- South Africa -- Stellenboschen
dc.subjectBusiness communicationen
dc.subjectDissertations -- Document designen
dc.subjectTheses -- Document designen
dc.titleDie institusionele beeld en die impak daarvan op die kommunikasie binne die Universiteit van Stellenboschaf
dc.typeThesisen_ZA
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Masters Degrees (Afrikaans and Dutch)