Using corporate web sites in Africa to market to investors

dc.contributor.authorNel, G.
dc.contributor.authorBaard, R.
dc.date.accessioned2012-02-01T12:27:04Z
dc.date.available2012-02-01T12:27:04Z
dc.date.issued2006-12
dc.descriptionThe original article is available at http://www.sajim.co.za/en_ZA
dc.description.abstractA corporate Web site builds awareness of a business in a manner that is far cheaper, more flexible and more immediate than conventional advertising. It adds value by providing customers with additional information on a business, products and services. It also exposes the company to new markets, while providing the company with new and innovative ways to service its clients, sell its products and attract potential investors. Enabling a company for business over the Internet is no longer just a strategic consideration but an operational necessity.en_ZA
dc.description.versionPublishers' Versionen_ZA
dc.format.extent9 p.
dc.identifier.citationNel, G. & Baard, R. 2006. Using corporate web sites in Africa to market to investors. South African Journal of Information Management, 8(3):1-9. doi:10.4102/sajim.v8i3.228.en_ZA
dc.identifier.issn1560-683X (online)
dc.identifier.issn2078-1865 (print)
dc.identifier.otherdoi:10.4102/sajim.v8i3.228
dc.identifier.urihttp://hdl.handle.net/10019.1/19457
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS OpenJournalsen_ZA
dc.rights.holderCopyright is retained by the author(s).en_ZA
dc.subjectInvestor relations -- Africaen_ZA
dc.subjectInternet marketing -- Africaen_ZA
dc.subjectWe sites -- Africaen_ZA
dc.titleUsing corporate web sites in Africa to market to investorsen_ZA
dc.typeArticleen_ZA
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