n Empiriese ondersoek na die geldigheid van die teorie onderliggend aan die 'Conversion Model' ten opsigte van handelsmerkgetrouheid
Date
1992
Authors
Baard, Carina
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Tesis (M.A.) -- Universiteit van Stellenbosch, 1992.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Market segmentation, Brand choice, Advertising, Dissertations -- Industrial psychology