Working Papers (University of Stellenbosch Business School)

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    City-to city partnerships : forging strategic alliances that offer new global business opportunities
    (Stellenbosch : Stellenbosch University, 2007-05) De Villiers, J. C.; Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
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    Reviews and papers read at 15th EDAMBA summer academy
    (Stellenbosch : University of Stellenbosch Business School, 2006) Brown, W.; Le Roux, L.; Cruywagen, M.
    A combination of reviews and papers read at 15th EDAMBA summer academy
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    Strategic communication : The impact or the casino industry on the economy of South Africa : A strategic analysis of the casino industry and Casino Mykonos : An ethical dilemma in the casino industry : Optimisation of profit by evalution of mix of slot machines & optimisation of customer service by evaluation of queuing at cash desks
    (Stellenbosch : University of Stellenbosch Business School, 2007) Bezuidenhout, A.
    This report is an in-depth analysis of the external and internal environment of Casino Mykonos to identify the major communication issues that prevail at the casino and that need immediate attention. This analysis indicates that attention must be given to advertising, as it is one of the industry's key success factors. A stakeholder analysis was also done to determine on whom to focus the company's communication. The major stakeholders are employees and the clients. Because no communication strategy is currently in place, attention was also given to communication aimed at change management, handling a crisis and communicating with the media. Different alternative solutions were generated to solve the issues and after the solutions had been evaluated, the best solutions were used to draw up a proper communication strategy. An appropriate action plan will be set out to ensure the proper implementation of the communication strategy.
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    A strategic analysis of the latest entrant into the South African low-cost airline industry - Mango
    (Stellenbosch : University of Stellenbosch Business School, 2007) Staisch, I.
    Over the past five years, the South African airline industry has grown by more than 50 per cent. In 2001, the domestic market comprised fewer than 7 million passengers, compared to almost 12 million in 2006 (Sobie, 2006). This increase in the market is mostly due to the rise of the black middle class, good economic growth, and the advent of low-cost carriers since 2001. The demand for the air tickets of low-cost carriers has been overwhelming and, consequently, the low-cost airline industry has managed to grab approximately 30 per cent of the domestic airline market (Mtshali, 2007). The future prospects for this early growth industry look promising, although it will be rife with competition, and a future shakeout is likely for the weakest players. Mango has recently entered the industry with a unique business model. Their competitive advantage is that they claim to have the lowest operating costs in the airline industry and can therefore offer the lowest prices in the market. They have managed to cause the change in the traditional business models of major airlines hereby causing dissonance in the industry. Mango have had success upon entering the industry, mainly due to their large financial support. Customers in this industry shop according to price, therefore it is of utmost importance that Mango remain efficient in their value chain and focus on continuously improving the industry key success factors such as punctual and reliable service,good prices, and safety records. Customers in this market are not necessarily brand loyal as there are not many incentives to stay with one particular airline, therefore customers will base their decision on which airline to use accord ing to the factors mentioned above.
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    Strategic options for the physiotherapy industry in the current context of private healthcare in South Africa
    (Stellenbosch : University of Stellenbosch Business School, 2007) Rossouw, Tania
    South Africa's healthcare industry is at a crossroad as pressure in both the public and private sectors is increasing. Healthcare professionals must reconsider their position in the industry and adapt in this everchanging environment. The physiotherapy profession forms a small part of the healthcare value chain, but it fulfils an important role in the heallhcare system. Unfortunately the profession shows no clear direction and purpose. There also exists a mismatch between the current healthcare environment demands and the physiotherapy service delivery. The aim of this paper was then to do an in depth analysis of the private healthcare industry in which physiotherapy is operating, to analyse the extemal physiotherapy industry and an intemal analysis of the profession so as to construct a generic strategy for the physiotherapy profession in the private healthcare sector in South Africa. Having completed the analysis, major strategic thrusts with a focussed differentiated approach for the profession could then be formulated: • Define physiotherapy and the scope of practice. • Reinstate physiotherapy in the healthcare system. • Develop leadership. • Cooperate within the profession. • Maintain professional autonomy. • Develop business skills