Relationships that can bear fruit
Date
2008-02
Authors
Smuts, Annelie
Loubser, Stephanus
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : University of Stellenbosch Business School
Abstract
Can a new model of supplying fruit to
the export market nourish
competitiveness and help ensure the
long-term survival of South Africa’s
deciduous fruit industry?
Research conducted at the University of
Stellenbosch Business School (USB) revealed
that the present linear supply chain model of
producer to marketer to retail may have become
outdated. Instead, the study suggests that
South African fruit exporters cultivate a new
approach towards producers that can
strengthen the position of both parties in world
markets.
Description
Keywords
Supply chain management, Fruit export industry, Fruit trade -- South Africa