A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Date
2010
Authors
Steyn, P.
Pitt, L. F.
Strasheim, A.
Boshoff, H. C.
Abratt, R.
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Retailing and Consumer Services
Abstract
Description
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Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
Keywords
Citation
URI
http://hdl.handle.net/10019.1/37478
Collections
2010 - Research Outputs