Using corporate web sites in Africa to market to investors
Date
2006-12
Authors
Nel, G.
Baard, R.
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS OpenJournals
Abstract
A corporate Web site builds awareness of a business in a manner that is far cheaper, more flexible and more immediate than conventional advertising. It adds value by providing customers with additional information on a business, products and services. It also exposes the company to new markets, while providing the company with new and innovative ways to service its clients, sell its products and attract potential investors. Enabling a company for business over the Internet is no longer just a strategic consideration but an operational necessity.
Description
The original article is available at http://www.sajim.co.za/
Keywords
Investor relations -- Africa, Internet marketing -- Africa, We sites -- Africa
Citation
Nel, G. & Baard, R. 2006. Using corporate web sites in Africa to market to investors. South African Journal of Information Management, 8(3):1-9. doi:10.4102/sajim.v8i3.228.