A normative model for assessing competitive strategy
CITATION: Ungerer, G. D. & Cayzer, S. 2016. A normative model for assessing competitive strategy. South African Journal of Industrial Engineering, 27(3):34-49, doi:10.7166/27-4-1431.
The original publication is available at http://sajie.journals.ac.za
ENGLISH ABSTRACT: The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a strategy must pass to be considered well-constructed. This paper therefore investigates the existing strategy-evaluation literature to propose a more integrated and comprehensive normative strategic assessment that can be used to evaluate and refine a business’ s competitive strategy , adding to its robustness and survivability.
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