Marketing strategies for consumer electronics in China using trade fairs as entry point

Viljoen, Jean (2009-12)

Thesis (MBA (Business Management))--University of Stellenbosch, 2009.

Thesis

ENGLISH ABSTRACT: China are one the fastest growing major markets in the world. Since joining the World Trade Organisation in 2002 China is officially open for business to the rest of the world. China is both a very lucrative market and a dangerous market to enter for various reasons. Trade fairs are an age old tradition in China and are still a very effective and widely used medium of trade in China. To the new entrant to the market, the trade fair offers a very effective and relatively inexpensive way for promoting your product to a wide and interested audience.

AFRIKAANSE OPSOMMING: China is een van die snel groeiende ekonomieë in die wêreld. Sedert sy aansluiting by die Wêreld Handelsorganisasie in 2002 is China amptelik oop vir besigheid vir die res van die wêreld. Om verskeie redes is China 'n baie winsgewende sowel as 'n gevaarlike mark om te betree. Handelskoue is 'n eeue ou tradisie in China en is steeds 'n algemene en baie effektiewe vorm van handel dryf. Vir die nuwe toetreder tot die mark bied die handelskou 'n relatiewe goedkoop manier om sy produk aan 'n wye gehoor bekend te stel.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/994
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