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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status

dc.contributor.authorJin, Zhongqien_ZA
dc.contributor.authorLynch, Richarden_ZA
dc.contributor.authorAttia, Samaaen_ZA
dc.contributor.authorChansarkar, Balen_ZA
dc.contributor.authorGulsoy, Tansesen_ZA
dc.contributor.authorLapoule, Paulen_ZA
dc.contributor.authorLiu, Xueyuanen_ZA
dc.contributor.authorNewburry, Williamen_ZAe
dc.contributor.authorNooraini, Mohamad Sheriffen_ZA
dc.contributor.authorParente, Ronaldoen_ZA
dc.contributor.authorPurani, Keyooren_ZA
dc.contributor.authorUngerer, Mariusen_ZA
dc.date.accessioned2016-08-05T09:04:31Z
dc.date.available2016-08-05T09:04:31Z
dc.date.issued2015
dc.identifier.citationJin, Z., et al. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status. International Business Review, 24(3):380–393, doi:10.1016/j.ibusrev.2014.08.010
dc.identifier.issn0969-5931 (print)
dc.identifier.issn0962-9262 (online)
dc.identifier.otherdoi:10.1016/j.ibusrev.2014.08.010
dc.identifier.urihttp://hdl.handle.net/10019.1/99307
dc.descriptionCITATION: Jin, Z., et al. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status. International Business Review, 24(3):380–393, doi:10.1016/j.ibusrev.2014.08.010.
dc.descriptionThe original publication is available at http://www.sciencedirect.com
dc.description.abstractENGLISH ABSTRACT: Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also distinguishes between the PCI of the home and foreign country images of respondents. We test a new model that incorporates these constructs with a sample of 2655 younger generation consumers. The results show that country development status moderates some relationships but does not moderate others. These findings have significant implications for international companies from both developed and developing countries when developing global strategy.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Geen opsomming beskikbaaraf_ZA
dc.description.urihttp://www.sciencedirect.com/science/article/pii/S0969593114001292
dc.format.extent14 pagesen_ZA
dc.language.isoen_ZAen_ZA
dc.publisherElsevieren_ZA
dc.subjectCosmopolitanismen_ZA
dc.subjectCountry development statusen_ZA
dc.subjectDeveloped countriesen_ZA
dc.subjectDeveloping countriesen_ZA
dc.subjectEthnocentrismen_ZA
dc.subjectGlobalization -- Strategyen_ZA
dc.subjectCosmopolitanismen_ZA
dc.titleThe relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development statusen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's version (article in press)
dc.rights.holderAuthors retain copyrighten_ZA


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