Investigating a servicisation model for the use and instillation of solar water heaters in Cape Town, South Africa

Jones, Brian (2015-03)

Thesis (MBA)--Stellenbosch University, 2015.


ENGLISH ABSTRACT: South Africa is experiencing an energy shortage and volatile supply of electricity. This situation is placing pressure on businesses and citizens and is opening avenues into the renewable sector. This study investigates servicisation as a potential means to assist in the alleviation of energy consumption on the national power grid, and answers whether servicisation in the solar water heating sector could pose as a viable business venture. The main research goal was to investigate whether servicisation within a housing estate could be favourably received. The majority of residents in this high-income bracket were more willing to invest their own capital in renewables rather than being provided with a solar water heater through servicisation. Knowledge of solar water heating is extremely poor amongst consumers, and this contributes to the lack of penetration of solar water heaters in the industry to date. To further exacerbate the situation, installations are often poorly executed, leading to negative experiences by consumers. Initially it was assumed that post 2012, all homes built would be installed with solar geysers or heat pumps, due to legislation. However, surprisingly this was not the case, as a large portion of homes built between 2012 & 2013 have not complied with this legislation.

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