A case analysis to explore black youth entrepreneurship support in eMalahleni, Mpumalanga Province
Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: The lack of jobs in South Africa and eMalahleni has caused many young people to seek their own job opportunities in the form of setting up their own business. Despite this, many young business people fail in their ventures due to low capital. In response to this, organisations such as the National Youth Development Agency have created support structures to support young business owners in their local area. The purpose of this study is to explore the extent to which the structures and programmes to support youth development – as far as entrepreneurship is concerned – help to cultivate the creation of businesses among the black youth in eMalahleni. Thirty participants who are young entrepreneurs (under 35 years) participated in interviews that helped to elucidate qualitative information about the support structures. They were asked how the support structures had helped them if they participated, or the reasons why they chose not to use the support structure. They were also asked to identify potential bottlenecks or issues with the support structures that may be preventing them from being fully accessible. The results showed that a lack of trust in the support structures, particularly those created by the National Youth Development Agency, was a major reason for non-participation or choice not to use. Additionally, many felt that the hierarchy and unwelcoming atmosphere of the support structures prevented young people from applying. Other reasons given were the fact that the support structures may not always be geographically accessible and the fact that staff members were not fully trained to be as helpful as possible. There are several ways in which these support structures could be improved that are detailed in this research document. The most important recommendation relates to ensuring that the red tape is removed to make the support structures more helpful to a larger number of young black entrepreneurs. Creating a more local atmosphere may also help the support structures to reach their full potential.