A stakeholder management model for project management
Thesis (MBA)--Stellenbosch University, 2012.
In project management, stakeholders are key to ensuring the success of a project. However, research has found that not enough attention is given to the needs and influence of stakeholders. In the search of a holistic approach to stakeholder management, very few recommendations could be found in literature. The purpose of this research is to search for key elements in literature that can be used in the development of a generic model that guides the user in the process of stakeholder management in projects. Through the investigation of peer reviewed journal articles, a model was developed that can be used to manage a project’s stakeholders. A six-step model was developed, encompassing the identification, analysis, prioritisation, engagement, communication and review of stakeholder. The review step in the process is not a step that is performed in isolation, but is rather a review of the five previous steps. The review of stakeholders will be conducted when the project enters a new phase, at specific intervals or when a trigger event occurs. It is the finding of this investigation that enough research has been conducted within the stakeholder milieu to compile a holistic, generic stakeholder management model.