Turning to the crowd for solutions

Date
2013-06
Authors
Wyngaard, Heindrich
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Stellenbosch : University of Stellenbosch Business School
Abstract
ENGLISH ABSTRACT: Also called fansourcing, crowdcasting or mass collaboration, crowdsourcing draws on the collective intelligence of many people to come up with an idea or solution – often for free or at a fraction of the costs charged by service providers. Wikipedia and Idols are well-known examples of sourcing from crowds. But what can it do for your business? Heindrich Wyngaard takes a closer look.
AFRIKAANSE OPSOMMING: Crowdsourcing, wat ook fansourcing, crowdcasting of mass collaboration genoem word, maak gebruik van die gemeenskaplike intelligensie van ’n klomp mense om met ’n idee of oplossing vorendag te kom – dikwels gratis of teen ’n fraksie van die koste wat diensverskaffers vra. Wikipedia en Idols is bekende voorbeelde van verkryging uit die skare. Maar wat kan dit vir jou onderneming doen?
Description
The Afrikaans version of this article is available at http://thoughtprint.usb.ac.za/Pages/Turning%20to%20the%20crowd%20for%20solutions.aspx
The original publicaiton is available at http://thoughtprint.usb.ac.za/Pages/Turning%20to%20the%20crowd%20for%20solutions.aspx
Keywords
Crowdsourcing, Fansourcing, Mass collaboration
Citation
Wybgaard, H. 2013. Turning to the crowd for solutions. USB Agenda, 1:20-22, http://thoughtprint.usb.ac.za/Pages/Turning%20to%20the%20crowd%20for%20solutions.aspx